Observation
The smartphone market is controlled by a duopoly of Apple and Google, who
have exclusive control over app stores and enforce policies that benefit them
financially, posing challenges to fair competition and market principles.
Take
Breaking the duopoly requires introducing competition, developing alternative
operating systems, and prioritizing collaboration with app developers and
operators to create a fair structure that simplifies app development and
enhances user experience.
Concept
Enter, a headless user manager commoditising large parts of consumer apps.
Created
3 July 2023 in Berlin
Smartphone = basic need for humans
But the market is duopol-controlled
High profits increase inbalance
Time to break the duopoly
Designing a new OS
Making life nicer for both: developers and users
Strategy TL;DR
Where to start
A headless user management system
The design in brief
Zero Onboarding
Episodes are organicaly growing
A completely set app is ready to use after a single swipe. No more email, password, user name, terms, OS requests, address, payment data, newsletter checkboxes, or onboarding flows.
User can add Features to episodes as long as episodes are available.
Episodes get automatically removed 24 hours after their last Feature added.
As episode hosts have to confirm new Features they can control how long an episode is live.
Adjust anytime
Episodes are organicaly growing
The default state of registration information can be changed anytime when onboarding or anytime later.
User can add Features to episodes as long as episodes are available.
Episodes get automatically removed 24 hours after their last Feature added.
As episode hosts have to confirm new Features they can control how long an episode is live.
Custom Settings
Episodes are organicaly growing
Setting different address, payment, user profile, messaging settings and more is easily adjustable.
User can add Features to episodes as long as episodes are available.
Episodes get automatically removed 24 hours after their last Feature added.
As episode hosts have to confirm new Features they can control how long an episode is live.
Quick Access
Episodes are organicaly growing
Setting different address, payment, user profile, messaging settings and more is easily adjustable.
User can add Features to episodes as long as episodes are available.
Episodes get automatically removed 24 hours after their last Feature added.
As episode hosts have to confirm new Features they can control how long an episode is live.
App Manager
Episodes are organicaly growing
Manage all user data, profiles, access, terms, settings, and more from a single place.
User can add Features to episodes as long as episodes are available.
Episodes get automatically removed 24 hours after their last Feature added.
As episode hosts have to confirm new Features they can control how long an episode is live.
All Subscriptions
Episodes are organicaly growing
A place to easily manage all running or software and content subscriptions.
User can add Features to episodes as long as episodes are available.
Episodes get automatically removed 24 hours after their last Feature added.
As episode hosts have to confirm new Features they can control how long an episode is live.
Central Communication
Episodes are organicaly growing
No more mails, push messages, or messenger chats. Short status updates on everything that belongs to you.
User can add Features to episodes as long as episodes are available.
Episodes get automatically removed 24 hours after their last Feature added.
As episode hosts have to confirm new Features they can control how long an episode is live.
Order Manager
Episodes are organicaly growing
All orders and returns are managed in a single place with standardise states and return processes.
User can add Features to episodes as long as episodes are available.
Episodes get automatically removed 24 hours after their last Feature added.
As episode hosts have to confirm new Features they can control how long an episode is live.
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