Observation

The smartphone market is controlled by a duopoly of Apple and Google, who

have exclusive control over app stores and enforce policies that benefit them

financially, posing challenges to fair competition and market principles.

Take

Breaking the duopoly requires introducing competition, developing alternative

operating systems, and prioritizing collaboration with app developers and

operators to create a fair structure that simplifies app development and

enhances user experience.

Concept

Enter, a headless user manager commoditising large parts of consumer apps.

Created

3 July 2023 in Berlin

Smartphone = basic need for humans

But the market is duopol-controlled

High profits increase inbalance

Time to break the duopoly

Designing a new OS

Making life nicer for both: developers and users

Strategy TL;DR

Where to start

A headless user management system

The design in brief

Zero Onboarding

Episodes are organicaly growing

A completely set app is ready to use after a single swipe. No more email, password, user name, terms, OS requests, address, payment data, newsletter checkboxes, or onboarding flows.

User can add Features to episodes as long as episodes are available.


Episodes get automatically removed 24 hours after their last Feature added.


As episode hosts have to confirm new Features they can control how long an episode is live.


Adjust anytime

Episodes are organicaly growing

The default state of registration information can be changed anytime when onboarding or anytime later.

User can add Features to episodes as long as episodes are available.


Episodes get automatically removed 24 hours after their last Feature added.


As episode hosts have to confirm new Features they can control how long an episode is live.


Custom Settings

Episodes are organicaly growing

Setting different address, payment, user profile, messaging settings and more is easily adjustable.

User can add Features to episodes as long as episodes are available.


Episodes get automatically removed 24 hours after their last Feature added.


As episode hosts have to confirm new Features they can control how long an episode is live.


Quick Access

Episodes are organicaly growing

Setting different address, payment, user profile, messaging settings and more is easily adjustable.

User can add Features to episodes as long as episodes are available.


Episodes get automatically removed 24 hours after their last Feature added.


As episode hosts have to confirm new Features they can control how long an episode is live.


App Manager

Episodes are organicaly growing

Manage all user data, profiles, access, terms, settings, and more from a single place.

User can add Features to episodes as long as episodes are available.


Episodes get automatically removed 24 hours after their last Feature added.


As episode hosts have to confirm new Features they can control how long an episode is live.


All Subscriptions

Episodes are organicaly growing

A place to easily manage all running or software and content subscriptions.

User can add Features to episodes as long as episodes are available.


Episodes get automatically removed 24 hours after their last Feature added.


As episode hosts have to confirm new Features they can control how long an episode is live.


Central Communication

Episodes are organicaly growing

No more mails, push messages, or messenger chats. Short status updates on everything that belongs to you.

User can add Features to episodes as long as episodes are available.


Episodes get automatically removed 24 hours after their last Feature added.


As episode hosts have to confirm new Features they can control how long an episode is live.


Order Manager

Episodes are organicaly growing

All orders and returns are managed in a single place with standardise states and return processes.

User can add Features to episodes as long as episodes are available.


Episodes get automatically removed 24 hours after their last Feature added.


As episode hosts have to confirm new Features they can control how long an episode is live.


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