TOPIC

better evaluation of digital crafters

The market is flooded with UX/UI designers. The slow-down in the tech economy resulting in huge budget cuts doubles down on the current over supply. A designer on X asked what he should charge for a seizable project and my answer was: “$500-50K or above depending on who designs this. Market is inflated and pice-paradox at the same time.”

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What I mean here: the Fiverr guy charges 500 for 25 mobile views, a design system, prototype. And at the same time high-reputation individuals charge 50k or more.


Sure, there is significance in the outcome you might argue, good vs. shit work, where you gave to pay a multiple for quality.


But is this really the truth?


Hard to say so I came up with a concept idea.


As always we take an old idea and remix it with a new one.


Old: Tendering process - cool because it utilizes demand-side competitive dynamics to achieve the best outcome. 


But uncool because the process is often corrupted. Decision makers identify their brood sis and make them win. Basically same situation as before. 


Also, tendering processes are often considered cumbersome, lengthy, and opaque.


So, let’s take a new idea for fast, transparent, and representative decision making.


Clicks.


We can easily transform 10 proposals from a tendering process into 10 campaigns and measure their effectiveness (or more individualized goals) with equal budgets.


Imagine this. Linear wants to increase free sign-up’s. Designers submit their landing pages. A share of Linear traffic is distributed equally to all submissions, the winner(s) gets the job / bounty.


One could argue, okay, one designer can only spend 2 hours, another agencies staffs a team on this for a week, isn’t that unfair given people have inequality access to resources?


You can sportify the experience. Have a Twitch, all bidders get the same task at start, as well as assets, texts, etc. they are allowed to us - and have the same time to complete. 


The designer that gets the most sign-up’s wins. 

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